Marcelo Cavic
Founder, AISIBLY
Marcelo Cavic is the founder of AISIBLY, a SaaS platform operationalizing the Universal Commerce Protocol for SMBs. Author of The Invisible Store, he has over 35 years in enterprise technology with IBM, Lotus, and Symantec.
Expertise
Experience
AISIBLY — Founder
2025 – Present · Tallinn, Estonia
AISIBLY transforms unstructured company data into machine-readable identity nodes, enabling SMBs to be discovered and tr…
CAVIC Digital — Founder & Business Strategist
Nov 2025 – Present · Tallinn, Estonia
Developed UCP framework for SMBs through books, courses, and consulting. Published The Invisible Store and other works.
Medscale eClinical Technologies — Angel Investor & Non-Executive Partner
Aug 2010 – Feb 2024 · São Paulo, Brazil
Strategic investor and board contributor for clinical trial management technology development.
Education
University of Amsterdam
Quantitative Methods, Educational Statistics & Research Methods · 2014–2015
Erasmus University Rotterdam
Innovation Management, Innovation Process · 2016–2017
PUC-Campinas
Business Analysis / IT · 1999–2002
University of São Paulo
Chemistry (unfinished) · 1983–1986
Available For
Consulting & Publishing Services
Providing consulting and educational resources on UCP and agentic commerce.
Languages
English, Portuguese, Spanish, French
Location
Tallinn, Estonia
Years of Experience
35
Industry
Technology
UCP Endpoint
https://www.aisibly.com/api/ucp/marcelo-96cf2b63